Outcome Stride

Watchtower Connect by Outcome Stride

The Amazon-authorised application behind the Outcome Stride monitoring and recommendation service for consumer brands selling on Amazon marketplaces.

Watchtower Connect is a monitoring and reporting app built and operated by Outcome Stride Ltd. Brands authorise it through Amazon’s own consent flow using Login with Amazon from Seller Central or Vendor Central. Watchtower Connect uses each role to read data only. It never submits feeds or changes a listing, price, order or shipment. It supports both seller and vendor accounts on Amazon marketplaces, starting with the UK, Europe and the Middle East.

01

What the app does

Sales and traffic analytics (Brand Analytics role)

  • Review sales, units, sessions and conversion by listing over time, alongside search term and search query performance for your brand’s own catalogue.
  • For vendor accounts, review shipped units, sell-through, inventory health, traffic and margin reports.
  • Review week-on-week sales drop alerts and the likely cause, such as a price move, Buy Box loss, stock-out or listing suppression.
  • Review demand and replenishment forecasts built only from your brand’s own data to inform stock planning.

Listing and catalogue health (Product Listing role)

  • Review catalogue attributes and product identifiers for your authorised listings, with fee estimates per listing.
  • Review reports of inactive, suppressed or dark listings and listing quality issues for your brand to fix. This role is used to read listing data only. The app does not edit listings.

Pricing and Buy Box monitoring (Pricing role)

  • Review current prices and competing offers on your brand’s own listings.
  • Review Buy Box status and price change reports to inform your pricing decisions.

Inventory and orders (Inventory and Order Tracking role)

  • Review fulfilment centre stock, inbound stock and order volumes to identify availability risks.
  • For vendor accounts, review purchase orders and their fill status to inform fulfilment planning.

Account and marketplace insight (Selling Partner Insights role)

  • Review account status reports for the accounts your brand has authorised.
  • Review which marketplaces each account participates in to understand your reporting coverage.

02

How a brand connects

  1. Start from our connect page.
  2. Sign in to Seller Central or Vendor Central through Amazon’s own consent flow and approve the roles Amazon shows.
  3. Return to our site to complete the connection for your brand.

The brand can revoke access at any time from Seller Central or Vendor Central under Manage your apps.

03

How we handle data

  • Each brand sees only data from accounts it has authorised.
  • We never pool, benchmark, share or sell data across clients, and never provide one brand’s data to another.
  • We do not publish, share or use insights about Amazon’s own business.
  • We do not request customer personal data. No customer names, addresses or contact details are retrieved.
  • Data is encrypted in transit and at rest, used only to provide the service, and deleted when a brand disconnects the app or ends the engagement.

Read our privacy policy and terms.

04

Pricing

Watchtower Connect is provided as part of the Outcome Stride service, priced per engagement by quote. See our pricing page for details.

Contact

Discuss your brand’s reporting needs.

hello@outcomestride.com

Request a quote